Sometimes the smallest gestures create the most lasting traditions.
It started with a box of donuts and a team that needed to remember they weren't alone.
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A "standard" Friday box. |
June 6th, 2014 was National Donut Day, and our CRM conversion team was drowning. These were the "back of the shop" folks—the ones who kept our systems running while the rest of us went about our daily work, blissfully unaware of the digital architecture holding everything together. They'd been pulling long hours on what felt like an impossible project, dealing with frustrated internal clients, and facing technical challenges that seemed to multiply faster than they could solve them.
The mood in those basement offices was heavy. You could feel it when you walked by—the weight of stress, the quiet frustration, the sense that they were fighting a losing battle. I'd worked with some of these people for years. I knew how good they were, how much they cared about getting things right. But here they were, toiling away on critical infrastructure that everyone depended on, yet somehow invisible to the broader organization. The irony wasn't lost on me: the people keeping our entire operation running were the ones feeling most forgotten.
That morning, I made a decision that would unknowingly become part of our office DNA for the next five years. I stopped by Foster's Family Donuts in La Crescenta—a small neighborhood shop that had become a regular stop along my commute to work. These weren't mass-produced donuts from a chain; they were the kind of fresh, made-that-morning pastries that only a true family bakery can produce. I brought in a few dozen for the team.
It wasn't a grand gesture or a calculated management strategy—it was simply a recognition that these people deserved to know their work mattered, that someone saw the long hours and appreciated the sacrifice. And if I was going to make that gesture, it should be with donuts that were as thoughtful as the intention behind them.
The History Behind the Gesture
National Donut Day has roots that run deeper than most realize. Created in 1938 by the Chicago Salvation Army, the holiday honored the "Donut Lassies"—brave women who served donuts and coffee to soldiers during World War I. These volunteers worked close to the front lines, often in dangerous conditions, bringing comfort food to troops who were far from home and facing unimaginable challenges.
The parallel wasn't lost on me. Here was our own team, working in their own kind of trenches, dealing with the pressure of a massive system overhaul while everyone else depended on them to keep things running. Those Salvation Army volunteers understood something fundamental about leadership that transcends military conflict: sometimes the most powerful support comes not in grand gestures, but in simple acts of recognition. A warm donut. A moment of connection. The acknowledgment that someone sees your struggle and values your contribution enough to show up for you.
This wasn't about the food itself—it was about visibility. About making the invisible work visible, even if just for a moment.
What Happened Next
The response surprised me. What I'd intended as a simple morale boost became something more—a moment of genuine recognition in the middle of chaos. People lingered in the break room longer than usual. Conversations started flowing between team members who'd been heads-down at their keyboards for weeks. Someone cracked a joke. Someone else shared a breakthrough they'd had the night before.
For the first time in months, the team felt seen. And feeling seen, they began to feel like a team again.
The database conversion was still challenging. The technical hurdles remained formidable. The internal clients were still impatient. But something fundamental had shifted. There was a sense of camaraderie that hadn't been there before—and more importantly, a recognition that their work mattered not just to the project, but to the people around them. They weren't just fixing systems; they were the guardians of our institutional memory, the architects of our future efficiency.
When One Day Became Every Friday
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Foster's on Foothill Boulevard in La Crescenta, CA |
The following Friday, I found myself back at Foster's. Not because it was a holiday this time, but because I'd seen what a small gesture could do. The team's response was immediate and enthusiastic—and they specifically commented on how good these donuts were compared to the usual office fare. Word began to spread beyond our database group to other departments. People started asking if I'd be going to Foster's again for "donut Friday"—it had become "a thing."
What began as a one-time act of support for a struggling team evolved into a weekly tradition that started defining our Development and Institute Relations (DIR) office culture. Foster's Family Donuts became our unofficial bakery partner, though they never knew it. Fridays became something people looked forward to. New employees learned about "donut Friday" during their first week—and quickly developed preferences for Foster's glazed old-fashioned or their surprisingly perfect raised chocolate donuts. The tradition grew beyond the original database team—now staff from multiple floors and different departments within DIR make their way to our break room for their Friday morning "fix."
I kept bringing the donuts, week after week, because I could see what it meant. Not just the sugar and caffeine—though those helped—but the ritual of gathering, the informal conversations that happened over glazed and chocolate frosted, the way it created space for connection in the middle of busy workdays. And yes, the quality mattered. Foster's donuts had that fresh, made-with-care taste that reminded everyone this wasn't just about convenience—it was about doing something thoughtfully.
The Ripple Effect
Over the years, I've watched this simple tradition create ripples far beyond what I ever expected. Team members from different departments began mixing during Friday morning donut breaks, leading to cross-functional collaborations that might never have happened otherwise. New hires found their footing faster, welcomed into conversations and inside jokes over coffee and pastries.
The tradition has morphed in wonderful ways. We've expanded beyond just donuts to include bagels some weeks, accommodating different tastes and dietary preferences. People have gotten comfortable making special requests—someone might mention they're craving an apple fritter, or ask if I could pick up those cinnamon sugar ones that Foster's makes so well. These little requests have become my informal barometer for reading the team's mood and stress levels. When someone specifically asks for comfort food, I know they're dealing with something challenging. When the requests get more adventurous—"Could you get some of those maple bacon ones Foster's had last week?"—I can sense the team is feeling confident and playful.
Foster's became such a fixture in our office culture that when well-meaning colleagues would occasionally bring donuts from Winchell's or Krispy Kreme, people would politely partake but inevitably comment on how much they missed "the Foster's quality." It became a running joke—and a testament to how even small details matter when you're trying to show people they're valued.
The tradition has become so embedded in our DIR culture that when I'm out of the office—vacation, travel, whatever—someone else automatically steps up to make the donut run. It's not assigned or mandated; it just happens. People understand instinctively that Friday morning isn't quite right without that gathering, that moment of sweetness and connection to start the weekend. The tradition has become bigger than any one person because the principle behind it—recognizing and valuing each other's contributions—has become part of who we are.
The CRM conversion project? We completed it successfully, though not without its struggles. That team that had been drowning found their rhythm, supported not just by technical expertise but by a sense of belonging and appreciation. Many of those team members are still with Caltech today, and they often reference those difficult months not just as a professional challenge overcome, but as the time when our department culture really took shape around the idea that everyone's work matters, especially the work that often goes unnoticed.
More Than Sugar and Caffeine
Looking back, National Donut Day 2014 taught me something important about leadership and recognition. Sometimes the most powerful gestures are the simplest ones—not because they're easy, but because they cut straight to what people need most: to know that their contributions are seen and valued.
In any organization, there are people doing essential work that rarely gets acknowledged. The folks who keep the lights on, who maintain the systems, who solve the problems that others don't even know exist. They're often the most competent and least recognized members of any team. The lesson of that struggling CRM conversion team wasn't about donuts or morale boosting—it was about learning to see the invisible work and finding ways to make those contributions visible.
The Salvation Army's Donut Lassies understood this during World War I. They knew that acknowledgment and comfort could provide hope in the darkest times. In our own small way, our Friday tradition carried forward that same spirit—using food as a vehicle for recognition, connection, and community.
I think about those World War I volunteers often when I'm standing in line at Foster's on Friday mornings. Their work was obviously more dangerous, more consequential than mine. But the impulse was the same: the recognition that people doing hard work need to know they're not alone, that their efforts are seen and valued, and that someone is willing to show up for them, consistently, with the best you can offer—not just the most convenient.
A Sweet Legacy
As I write this on National Donut Day 2019, the tradition continues. Five years and hundreds of Fridays later, those weekly donut runs have become part of who we are as a department. New team members quickly learn that around here, we believe in marking small victories, supporting each other through challenges, and never underestimating the power of showing up with something sweet to share.
What strikes me most is how the tradition has become self-sustaining. It's no longer dependent on my initiative alone—it's become part of our collective identity. When I return from time away, people eagerly fill me in on who covered the donut run, what varieties they chose, and which new person got initiated into our Friday morning ritual.
The database conversion team that started it all has long since moved on to new projects and new challenges. But the culture they helped create—one donut at a time—remains. It serves as a reminder that building strong teams isn't always about formal programs or grand initiatives. Sometimes it's as simple as showing up with a box of donuts and saying, "I see the hard work you're doing, and I appreciate it."
Every National Donut Day, I'm reminded of how a single moment of thoughtfulness can grow into something lasting. And every Friday, as I watch colleagues from across DIR gather in our break room, sharing stories and sugar in equal measure, I'm grateful for that struggling database team from 2014 who taught me that sometimes the smallest gestures create the biggest impact.
The tradition started with a team that needed to know they weren't forgotten. It continues because we've learned that recognition—real recognition—isn't something you save for annual reviews or formal ceremonies. It's something you practice weekly, with intention and consistency, especially for the people whose work makes everyone else's possible.
What started as support for an overlooked team became a cornerstone of our company culture. Sometimes the best leadership lessons come not from business books, but from the simple recognition that everyone deserves to feel valued—especially those whose contributions often go unnoticed.